Our problem
We were just another bespoke furniture maker in Sydney but well down the list on Google searches. But we felt more than that. We had a message we wanted modern customers to hear but we felt like Waldo hiding behind a brick wall.
Copywriting
We knew about copywriters and what they do. A modern copywriter crafts compelling and persuasive text for various media to drive engagement and achieve marketing goals.
Yeh, yeh.
They create content for websites, social media, advertisements, emails, and other platforms, tailoring their messaging to the target audience and brand voice.
Blah, blah. Sure they do.
They collaborate with designers, marketers, and strategists to develop cohesive campaigns, ensuring the content not only attracts attention but also converts readers into customers. Modern copywriters utilise SEO techniques to enhance online visibility and leverage data analytics to refine their strategies.
Got it, we read the blurbs, and some.
Their role involves continuous learning to adapt to changing trends and technologies, maintaining a balance between creativity and strategic thinking to deliver effective, impactful communication.
Fine, but who stood out and could make us stand out?
Serendipity – yes, that’s a real word
Then we hit pay dirt – that’s serendipity meaning finding something great by chance – we discovered one that got it exactly. We were impressed with their blurb that was more than a blurb, it described Waldo being camouflaged and how to get noticed. Our problem to a “T”.
Well, this copywriting agency in Sydney stood out as much as we wanted to stand out from the masses so we gave them a call and, well, the transformation for our business has been nothing short of staggering.
Their rep was far more than a rep, she was a wordsmith (we joked and called her our “wordsmith-ess”). She listened and found out exactly what we wanted our message to be, exactly what our brand was and explained how and who we should be targeting.
The result was that we maintained our original concept for our furniture but created an improved brand identity. In addition, we went for a better logo design and used the firm’s professional expertise in improving our website.
The result was Waldo still has his distinctive striped shirt, hat and cheesy grin. But now everyone can see him.
And business couldn’t be better!
